P R E S S R E L E A S E
Coffee Sense is among the Great Taste winners of 2018
Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2018. Out of over 12,600 products to be judged, Coffee Sense in Somerset was awarded a 1-star Great Taste award for Four coffees which means judges dubbed it a coffee that delivers fantastic flavour as well as One coffee which was awarded s 2-star Great Taste award, which means judges dubbed this coffee above and beyond delicious: Judges comments ‘Wow....DeCaf. This coffee has a complexity of flavours that would, and does, knock many coffees out of the park.
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
Bob Patrick of Coffee Sense explains: These awards mean a lot to us here at Coffee Sense, we are working all the time to ensure that we produce the best coffee that are available.
year our expect Roaster worked on developing some exciting new coffees , and blended coffees which we entered in to the Great Taste Awards
2018 and we are all very excited about the results, which was FOUR One Star Awards, and ONE Two Star Award
Recognised as a stamp
of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard
for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are
removed from their wrapper, jar, box or bottle before being tasted. The judges
then savour, confer and re-taste to decide which products are worthy of a 1-,
2- or 3-star award.
There were 12,634 entries into Great Taste this year and of those
products, 192 have been awarded a 3-star, 1,207 received a 2-star and 3,254
were awarded a 1-star accolade. The panel of judges
this year included; MasterChef 2018 champion, Kenny Tutt, chef and food writer,
Elly Curshen, eco chef and food writer, Tom Hunt, author and chef, Zoe
Adjonyoh, baker Tom Herbert, author and blogger, Izy Hossack, and baker and
recipe writer, Martha Collison, as well as food buyers from Harrods, Selfridges
and Sourced Market. These esteemed palates have together tasted and re-judged
the 3-star winners to finally agree on the Golden Fork Trophy winners and the
Great Taste 2018 Supreme Champion.
Great Taste 2018 will reach its exciting finale on Sunday 2 September, when the world of fine food gathers at the InterContinental Park Lane Hotel, London to find out the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2018.
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 134,000 products have been assessed. This year 12,634 products were blind-tasted by panels of specialists: top chefs, food
writers, influencers, food critics, restaurateurs and fine food retailers.
Great Taste ratings
3-star: Extraordinarily tasty foods – less than 3% of products are awarded a 3-star each year – don’t leave the shop without buying it!
2-star: Above and beyond delicious – less than 10% of entries will achieve this rating
1-star: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality
of ingredients and how well the maker has put the food or drink together. But
above all, they are looking for truly great taste.
How do they work?
of three to four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments
directly onto the Great Taste website, which producers access after judging is
completed. Over the years, numerous food businesses, start-ups and well-established
producers have been advised how to modify their foods and have subsequently
gone on to achieve Great Taste stars. Food or drink that is deemed worthy of
Great Taste stars is also tasted by a team of arbitrators, who
taste, confer and agree on the final award given. If judges feel that a
product needs some adjustment, and is therefore not likely to receive an award,
the food or drink gets a second chance on a referral table, where another team blind-tastes and deliberates.
For a Great Taste 3-star award, the vast majority in the room - which can be as
many as 30-40 experts - must agree that the food or drink delivers that
indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.